From sourcing and product design to partnerships and culture. Always aiming to find products and partners that reflect our values and high standards.
Our apparel is 100% cotton, screen printed with water-based inks, and pre-washed. We offer pre-order to limit unnecessary waste, so that every item has a happy home.
The seed that grew to be IWO. Back in 2019 Bettina used this color to vibrate the positive messaging of her paintings all the way into the subconscious.
Helps you envision your self realization like the flip of a light switch. This color is a bright light beaming through for you
A nod to IWO’s Southern roots. This color casts rogue thoughts away, like the color used on porch ceilings to ward off unwanted spirits in the Deep South
Reminiscent of the sands of Egypt. This color elucidates the power of your self talk, like The Rosetta Stone unlocked the key to the hieroglyphs.
Join the INWORDOUT community and get first glimpses of UP.
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